воскресенье, 4 марта 2012 г.

CASE STUDY - HEINZ: Heinz facts.(company profile)(Company overview)

* Heinz was founded in 1869 by Henry J. Heinz with a driving concept of quality. Heinz believed: "To do a common thing uncommonly well brings success."

* The first product was grated horseradish and was packaged in a clear glass bottle which signalled transparency of ingredients and differentiated it from competitors.

* In 1876, Heinz added ketchup to the condiment line which by now also included celery sauce, pickled cucumbers, sauerkraut and vinegar.

* Heinz took his portfolio of seven products to England in 1886 and had all seven accepted for distribution by leading grocer Fortnum & Mason.

* At the 1893 Chicago World's Fair, …

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